Practical guides on app store optimization, keyword research and paid growth from the Cortex ASO team.
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Google is adding conversational app discovery to Play, with Ask Play and app recommendations in Gemini. Make your store presence easier to understand and your app easier to evaluate.
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Apple now lets developers assign keywords to custom product pages so they can appear for selected organic searches. Here is how to build pages that match intent and convert.
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Apple is adding custom creative assets to more App Store placements. Learn how indie teams can prepare a clear message, align ads with landing pages, and measure results.
Read articleTrack keywords, optimise metadata and measure ads in one workspace.
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